I Love Tumblr. I Love That Tumblr Is The Best Social Media Site Of 2021.

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I love tumblr. I love that tumblr is the best social media site of 2021.

Every other site has spent the last decade perfecting the art of targeted ads. I am a wallet of flesh and blood which must be stripped bare and profiled and picked apart for the maximally efficient way to squeeze profit from my presence. Every other site will fold and morph itself to a shape of my liking - like a fairy tale trickster stealing memories and taking their mold - to lull me into compliance and loosen my coin purse.

Facebook sees me searching fitness equipment and injects my timeline with athletic wear ads. Reddit profiles the subreddits I follow and eagerly promotes a new coding bootcamp or cloud service at every turn. Google overhears me lamenting over my moving to-do list on voice call and fills in my “how much to tip movers” query before I’ve gotten the third word typed out.

Tumblr never even tried.

They could have. The information is there. The basic infrastructure, presumably, exists. Tumblr can recommend me tags based on tags I follow, blogs based on blogs I follow, even posts that for one reason or another may strike my fancy. Tumblr could be - SHOULD be - funneling this framework into advertising, as the only means that free-to-use social media platforms can turn a profit in our capitalistic hellscape.

They just don’t.

Today I saw an ad for treating Hyperhidrosis - a condition, I think, in which a person sweats too much - and I saw it twice, four posts apart, and it is so incredibly benignly impersonally ineptly untargeted toward me compared to all other pinpoint-aimed advertising that I’m endeared to it. Tumblr knows NOTHING about me. 8 years, 51,000 likes, and tumblr has not learned a THING about me.

Advertisements for a mattress? Shitty mobile game ads that don’t make even the slightest pretense at being anything other than a candy crush rip-off? Choose-your-own adventure games either about Royal Espionage or Choosing The Wrong Dress For Your Date with ZERO in-between.

And then this. This here. The culmination, the crown-jewel of tumblr’s nihilistic non-compliance with the state of social media advertising. Any pretense of capitalistic exchange is abandoned at the gas station by the side of the road. This is not a company. This is not a product. This is not anything that fulfills the contract of consumer and seller. 

THIS. THIS IS WHAT TUMBLR HAS TO OFFER INSTEAD.

“Pour vinegar on your bread, fuck you.”

“Put it in the garbage, fuck you.”

“Your wife says you’re a fucking dumbass, fuck you.”

That’s it. That’s the advertisement. You vinegar-breadless cuck. You virgin extraordinaire bereft of bread and garbage can. I am fucking your wife right now in our vinegar-soaked motel bed. She puffs a cigarette which I pulled from the trashcan and we both laugh heartily at her recounts of your immasculine ineptitude. I don’t want your money. I don’t want anything from you. Fuck you. 

Amazing. Amazing. What a state of things to ring in 2021. What a great platform we all collectively choose to be on.

More Posts from Mlu and Others

mlu
3 years ago
mlu - That's a blog.
mlu - That's a blog.
mlu
3 years ago

dude seeing these Mega high quality images of the surface of mars that we now have has me fucked up. Like. Mars is a place. mars is a real actual place where one could hypothetically stand. It is a physical place in the universe. ITS JUST OUT THERE LOOKING LIKE UH IDK A REGULAR OLD DESERT WITH LOTS OF ROCKS BUT ITS A WHOLE OTHER PLANET? 

mlu
4 years ago

Is this my macroeconomics professor asking me to write economic fanfic?

Is This My Macroeconomics Professor Asking Me To Write Economic Fanfic?
mlu
3 years ago

facebook trends: BREAKING!! vaccines make your children GAY and AUTISTIC

twitter trends: gorgun mcfuck cancelled for saying orphans should be put to work in factories again

tiktok trends: here's why breathing is actually a sign of post traumatic adhd

tumblr trends:

Facebook Trends: BREAKING!! Vaccines Make Your Children GAY And AUTISTIC
Facebook Trends: BREAKING!! Vaccines Make Your Children GAY And AUTISTIC
mlu
3 years ago
Nice
Nice

nice

mlu
1 year ago
mlu
3 years ago
A Desert Outpost I Designed!

A desert outpost I designed!

mlu
1 year ago
mlu - That's a blog.
mlu
1 year ago

any thoughts on the new post that staff went scorched earth on which is now making the rounds abt tumblr live? it basically screenshots all the tos and claims if you've ever opened the app (or in some rbs, unsnoozed live) tumblr has gotten your data. on the one hand i feel like this is fearmongering, but on the other its true that MOST sites have your data as is so its pretty standard. you seem pretty knowledgeable abt data gathering so i was wondering abt your take

This is going to be pretty unkind but watching tumblr users interact with staff and live is a great primer on how conspiracy theories happen.

Nobody on this fucking website knows how to read a ToS, nobody on this website knows how anything fucking works (sorry, this is not a dig at you but how would tumblr "get" your data from you clicking or unclicking live; the only data that tumblr has on you is the data that you have put on tumblr what data do people think that clicking the "new" button is scooping up that is anything beyond interactions or posts or IP addresses which are the things that tumblr already has information about like you do not introduce new information into the tumblr ecosystem by clicking a button you haven't installed anything you haven't changed permissions on your browser if everyone is so goddamned scared about live stealing their data i strongly recommend they stop using anything but public internet through an anonymizer and making sure location data is shut off on all of their devices and anyone who is flipping their shit about the type of data that live is collecting but who is using chrome on any device needs to chill the fuck out about live and flip the fuck out about google)

this is like that post about twitter's content policy that circulated the other day or that post about deviantart's content policy that circulated ten fucking years ago nobody knows how to read legal documents and nobody knows how to read technical documentation and this comes together into unholy matrimony on the no reading comprehension at all moral panic website

live never violated the GDPR it was just rolled out in the US first but the entire userbase decided that because it hadn't been rolled out simultaneously in the EU and the US that it was SO UNSPEAKABLY PRIVACY VIOLATEY THAT THE EU HAD BANNED IT FOR ITS CRIMES with, like, nothing whatsoever backing that up because, again, even at its most intrusive Live collects about as much data as Twitter or Yelp, both of which are *capable* of meeting GDPR standards with that level of data collection (even if musk sometimes makes decisions that violate GDPR).

Live is significantly less intrusive than any facebook product, than Amazon, and than any Google product. If you use youtube logged in, don't worry about live, the horse is out of the barn and tumblr is the least of your worries *regardless* of live. If you regularly use Google as a search engine please god learn how to evaluate and compare risks across platforms because Live is like a coughing baby compared to about a dozen things that most highly online people interact with every single day.

If you don't want to use live don't use live. Clicking the button doesn't magically transfer your secret FBI file to tumblr and even agreeing to the ToS doesn't share anything that tumblr doesn't already have if you don't continue to interact - if you don't interact with live after agreeing to the ToS it's not collecting any data except your non-interaction.

For everyone who is losing it over Live just turn off your goddamned location on your fucking cellphone and turn off your location on your goddamned computers and that's it, you're good, you're fine, relax. If your response to "turn off your location" is "but I need it for _____" then don't worry about Live, whatever "_____" is was already collecting and selling your data.

Do you use an activity tracker? Congrats, you have much, much bigger privacy issues to worry about than tumblr live.

Okay but also I yelled about that post and the very many ways in which it was incorrect in January.

And I happened to take an archive of the page at that time because I'm a paranoid motherfucker.

And if you want my guess as to why staff went "scorched earth" on that post it's probably because if you scroll down to the bottom of the page on the archive, OP calls on everyone looking at the post to send a kind fuck you to the CEO then tagged his tumblr.

If you look at the other posts that went scorched earth in relation to tumblr staff they were also posts that very pointedly directed a lot of ire at a single staff member.

I don't think that any individual tumblr staff members are above criticism and I don't think that staff as a whole is above criticism but part of learning to read a ToS is understanding that someone can be shitty and vague and use TERF talking points and skirt the line and be technically okay under the ToS while someone can have a legitimate gripe about another user being horrible and manage to violate the ToS by accidentally spinning up a harassment campaign or suicide baiting someone.

Shitty people like nazis and terfs thrive on being edge cases. They are very good at finding a boundary and standing juuuuuuuuust on this side of it and going "la la la I'm not violating the ToS, you can't stop me!" and that blows and it leads to a lot of people encountering a lot of shitty stuff on a lot of websites but personally I'm pretty glad that there's a lot of gray area because when you cut out gray area that's when you see things like It's Going Down getting banned as extremist content alongside white supremacists. Please continue to report nazis and terfs, and when possible go deep into their pages to report because a pattern of behavior is more likely to get recognized as hate speech than a single post that gets reported a hundred times. Please block as many people who it's harmful for you to interact with as possible because it's clear that staff is not going to do the kind of work protecting users that users would like staff to do.

However I just can't get angry on behalf of a blogger who got nuked for saying "Hey everyone who hates this feature that we all hate please go tell the CEO to fuck himself at this URL specifically" - that is an extremely clear violation of the ToS because it is absolutely targeted harassment.

So now tumblr-the-userbase is going off on its merry conspiracy way skipping through fields and lacking reading comprehension and saying "users are getting banned for reporting the crimes of tumblr live and its gdpr violations" and ignoring the fact that the post was nuked because the last line was saying "hey everyone, let's all individually tell the CEO to fuck off in messages sent directly to him that are certainly not going to include any threats, exaggerations, gore, etc. etc. etc."

If I were to make a post that had 50k notes and the last line was "and while you're at it, please send tumblr-user-ms-demeanor a personalized message telling them why they're a terrible person so they know what we think of them" it would absolutely be reasonable to say that was harassing that user. And that post did it with the CEO. Who is not above criticism (and I have my criticisms! I don't think he really gets tumblr and that's a problem!), but jesus fucking christ don't tag the goddamned CEO or any other staff member in a call to action asking users to send them messages saying "fuck off" this is literally the stupidest thing I've ever seen a tumblr conspiracy theory coalesce around.

Anyway thank you for giving me a place to vent i've been getting more and more pissed about this for three days. Everyone feel free to kindly tell tumblr user ms demeanor to fuck off.

mlu
3 years ago

this. this looks like something from the early internet but this is a new thing apparently oh my GOD

This. This Looks Like Something From The Early Internet But This Is A New Thing Apparently Oh My GOD

losing my mind

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mlu - That's a blog.
mlu
That's a blog.

Human | Earth | Tumblr Staff | ~ 30 Earth-Sol revolutions | My nucleobases are A/T/C/G

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